Last updated 25th May 2018
We are the primary data controller for the purposes of this website and our registered office is Yoppie 22 Trebovir Road SW5 9NH LONDON, UK
Background and definitions
“GDPR” means the General Data Protection Regulation (EU) 2016/679;
How we collect your data
We may collect, process and retain personal information from you and any devices you may use;
When you navigate to our site by web view or mobile view.
In an ongoing effort to improve our services and the overall user experience, we automatically collect certain information when Visitors and Users access and use the Service. Such information includes, without limitation, IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, blogs posts, page views, products bought, what sections of the Website are accessed, what features of the Service are used, log files, and similar information and data. The legal basis for the processing of personal data is a legitimate interest.
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic cookies to identify which pages are being used. This helps us analyse data about our web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any other information about, other than the data you choose to share. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantages of the website.
- When you make a transaction with us online, or when you register an account with us or,
- when you provide it to us when you use our services. In order to process any transactions through the service, such as buying our products, you may be required to provide certain billing information, such as information related to your Paypal Account, debit card number, credit card number, expiration date, billing address similar information (collectively, the “Billing information”) This billing information is collected and processed by our third-party payment vendors (“Payment Platform”)
The personal information we collect includes
- Your Name
- Contact information including email address, billing address and delivery address
- Demographic information such as postcode, preferences and interests from google analytics
- Other information relevant from our customer surveys and/or offers
We use google analytics, to track how you arrived on the site and how you might be spending your time while on the site. The tool is used to help us understand how our customers and visitors behave and use our website. You can read more about how Google uses your personal information at google.com/intl/en/policies/privacy. You can opt-out from google here tools.google.com/dlpage/gaoptout.
How we use your data
We may use your information
- When we process the orders you make on our website
- When we provide you with customer service and resolution purposes
- Internal record keeping.
- When we customise, measure and Improve our services and products
- When we may provide you with periodically editorial content, promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided and we may personalise such content based on what we believe may be of interest to you.
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone or mail.
We retain your personal information as long as it is necessary or relevant. After it is no longer relevant for us to retain your personal information, we dispose of it securely according to our data retention and deletion policies.
When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.
Remember! You can opt-out of receiving marketing communications from us by following the unsubscribe instructions included in our marketing communications or changing your notification settings within your Account.
How we share your information
These are the following third parties we use, to help us conduct our business and support our customers as described above.
Payment Platform, we use Stripe in our online store. You can read more about how stripe uses your personal information at stripe.com/ca/privacy
We use PayPal as an alternative way of processing payments in our online store. You can read more about how PayPal uses your Personal Information at paypal.com/webapps/mpp/ua/privacy-full
At any time, you can correct, amend, delete or withdraw your consent for the continued collection, use or disclosure of your Personally Identifiable Information. You can do so in your account settings or by contacting us directly. You can unsubscribe to our newsletters, and manage your contact preferences at any time by clicking the link at the bottom of every email, or contact our support team at firstname.lastname@example.org
How long do we store your data?
We will keep your personal data while we have legal liabilities in relation to the services we have provided you with. Unsubscription. In addition to the above, if you are subscribed to our newsletters, we will keep your email address for this purpose until you ask to be unsubscribed from that particular list. We only store your Personal Data as long as it is necessary for the purposes for which the Personal Data are processed.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronics and managerial procedures to safeguard and secure the information we collect online. Always!
Your Rights controlling your personal information
Under the General Regulation (EU) 2016/679, of 27 April 2016, on Data Protection (GDPR), the following rights of access, modification and deletion of your personal information. .By law we have to action your request within 30 days of your request, hopefully, we will be able to do it much sooner. Just email our support team email@example.com
These include your rights to;
Right of Access and obtain a copy of your data on request
Require the business to change incorrect or incomplete data
Require the business to delete or stop processing your data
Object to the use of your data where the business’ legitimate interests are the grounds for use
Link to other websites
Changes to this policy
For more information about our privacy practices and policy, if you have questions, or if you would like to make a complaint, please contact us by email at firstname.lastname@example.org or by post to Yoppie Ltd 22 Trebovir Road SW5 9NH London, UK
You have the right to lodge complaints about the data processing activities carried out by Yoppie before the Information Commissioner’s Office. In the UK, please read https://ico.org.uk/for-the-public/raising-concerns/ for details of how to do this. We would, however, truly appreciate the chance to deal with your questions and concerns before you approach the ICO so please contact us in the first instance to our CEO, Daniella@yoppie.com